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  1. Target Adds Product Search to App in Time for Black Friday

    As soon as the consumer is in-store, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Examples we found were Tiffany , ©, ®) may be required only for legal reasons, but they seem to have a dramatic impact on consumer perception of your paid search ad, improving click-through rates by nearly 90 percent in our study!

  3. Looking back: El Niño boosts weather derivatives

    The deal helps WeatherWise manage the risk created by its WeatherProof Bill product, which guarantees that a consumer's energy bill will stay the same regardless of the weather, exposing WeatherWise to additional costs if the weather proves colder...

  4. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  5. KBC Asset Management offers step-up payout and Smart Start

    Among some of the investment themes taken up by investors in 2014 are domestic regional equities such as the Flanders equity fund, consumer durables, food and personal products, and the Eco Climate Change fund.

  6. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  7. 3 Building Blocks for Content and Search Marketing Success

    Knowing, listening to, and understanding your audience is a key step that helps you to connect with your consumer. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding...

  8. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. That leads to Amazon knowing what the consumer is looking for on their...

  10. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...