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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin...

  2. Why Social Media Listening is Important for Brands

    They took the opportunity to educate Dave and the consumer by stating that sometimes you can take it on the plane. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. The most likely series of events is that the consumer hears about your store first, comes in to browse your products, compare prices, and finally forms...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Though tablets and smartphones are both considered mobile devices based on...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  8. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...