Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to...
The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now embrace a multitude of platforms across a fragmented media landscape to reach and engage their audiences wherever they're discovering and sharing...
So with MCF, you'll be able to find out if that non-branded insurance query assisted a consumer during the purchase when you start looking at the path in the reports; or you'll be able to see if your promoted tweets contributed to part of a...
As the United States debates government use of consumer metadata, a recent Boston Globe post by Farah Stockman illuminates how data can be used to make predictions, citing a joke that the FBI investigates pizza places because "People in hiding...
It also found a negative consumer reaction to the discovery of wrong information with 22 percent of those polled saying they wouldn't trust the source again and about 15 percent saying they would look for another merchant.
And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin...
They took the opportunity to educate Dave and the consumer by stating that sometimes you can take it on the plane. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order...
Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media. Hundreds of experienced and knowledgeable marketers will gather together later this week for...
Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. The most likely series of events is that the consumer hears about your store first, comes in to browse your products, compare prices, and finally forms...
Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...
When we started the Explorer Program nearly a year ago our goal was simple: we wanted to make people active participants in shaping the future of this technology ahead of a broader consumer launch," it said.
Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs, opportunity and personalized experience. Google's Penguin update grabbed the majority of online marketing headlines over the past...
However, is this the best possible piece of ad copy that this advertiser could write for every consumer target at any time? Review query reports to determine any changes in consumer intent that would drive structural changes to account
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they can begin to adapt their expectations and hold mobile to a different standard. Advertisers who have felt the pain of lower ROI are left...
Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based...
Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Though tablets and smartphones are both considered mobile devices based on...
When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.
