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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  3. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Increasingly, your audience is spending time interacting with...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Microsoft is on the attack again, this time slamming Google Play for the...

  5. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Runway and Color Trends - Translated to Consumer Language For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. In the digital age, it should come as no surprise that search trends follow the rise...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. That was the initial question posed by Matt Bailey (@mattbaileysays...

  7. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  8. Google Kicks Ad Blocking Android App Out of Google Play Store

    Adblock Plus said this "unilateral move by Google threatens consumer choice. Google has removed ad blocking app Adblock Plus from the Google Play store. So, why has Google pulled ad blocking apps? According to the firm, Adblock Plus "interferes...