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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Remember, "look-back" periods should match the consumer’s decision-making time, he said. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. For example, consumer activity captured online enables an advertiser...

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. Here's a scenario for you. You're watching television and see the most hilarious commercial...