By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
The Platform-Shifting Digital Media Consumer A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Facebook tests Graph Search ads and debuts CPA bidding.
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Increasingly, your audience is spending time interacting with...
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world's biggest social media team and ambassadors for our country," according to...
Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Microsoft is on the attack again, this time slamming Google Play for the...
Runway and Color Trends - Translated to Consumer Language For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. In the digital age, it should come as no surprise that search trends follow the rise...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Compounding the problem is that consumer demand, market conditions, and...
This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. That was the initial question posed by Matt Bailey (@mattbaileysays...
A good experience for a consumer can change brand preference. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush.
Consumer goods Google consumer surveys Consumer barometer Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. So when the company sees enough data and user feedback to justify a new...
Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them what Bing is doing to improve its consumer experience and the latest updates on Bing Ads features.
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has been guilty historically of producing low-quality, non-specific creative.
Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of – it depends on how you measure visitors; total versus unique. What worked well for us was really baking in research, analyst reports, and...
Adblock Plus said this "unilateral move by Google threatens consumer choice. Google has removed ad blocking app Adblock Plus from the Google Play store. So, why has Google pulled ad blocking apps? According to the firm, Adblock Plus "interferes...
