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Consulting Analytics Packages

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  1. SearchDay: PPC Advertising: Art or Science?

    Included in the PRO version: Search analytics: new search term, site and market category report packages so brands . Does Google Analytics Share Data with Google Trends and Ad Planner? Posted by Nathania Johnson Jul 7, 2008 Google is assuring users...

  2. Comparing Web Analytics Packages

    Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine-month study of seven top Web analytics packages on four sites. What started as a great idea for linkbait turned into a comprehensive analysis of...

  3. Web Analytics Shootout Data Released

    Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. The traffic data varied significantly between packages, which STC...