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  1. Tips for Marketing a Sales Call & Free Sample

    The sales consultation is fairly straightforward: fill out this form and we’ll get in touch and try to sell you stuff. The truth is, a great sales consultation can be exhausting. While hopefully your sales consultation would be, in fact, a...

  2. Google Won't Pause New Privacy Policy - Should They Have To?

    Should a period of public consultation be a requirement for changes of a certain nature when made by a public company, or when those changes affect issues like privacy? Questions over Google’s new privacy policy continue despite their best efforts...

  3. Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

    This year's grand prize includes energy star household appliances and a free consultation to green the winners' home. Recycle Banks has teamed up with Google to test game mechanics as a way of empowering consumers to go green, while spring cleaning...

  4. The Decision-Making Funnel, Stage 4: Action, Part 1

    Often, the ultimate conversion action is actually offline, and the intermediate online step is simply designed to pass the visitor on to a live person on the telephone, to schedule a callback, or to arrange for a subsequent face-to-face...

    Published
  5. Performance Management for SEO Teams

    Technical engineers and strategists need to have an understanding of coding in order to provide solid advice, but a team allows for a single point person primarily charged with providing SEO technical consultation.

  6. Implementation is the Name of the Game

    I went over my recommendations with them for about an hour (I charge about $500/hour for consultation). This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong.

  7. Keep Your Ideas Simple and Increase Conversions

    As part of a promotion, a Web site offered people a free 30-minute consultation with a resume writer or a free 30-minute consultation with a career adviser. One of the great speakers at the recent SES San Jose was Dan Heath.

    Published
  8. SEO Basics: Effective Iterative Keyword Research

    Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. The value of any SEO effort lies in the keywords you choose.