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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It ends up that company outsourced link building to a handful of consultants (overseas). Those consultants ended up building exact match anchor text links in spammy directories, in blogrolls on spammy blogs, and via comment spam.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  3. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Agency clients are notorious for bullying consultants into reporting on an insignificant metric. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can...

  4. Government SEO is Broken

    Capable SEO, digital agencies, and technology consultants that understand the issues and approaches to implementing enterprise SEO are well positioned to sell in this crucial service to federal, state, and local governments.

  5. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me...