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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  2. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    More about working at scale later but first let's look at what makes broken link building attractive to in-house teams, solo consultants and agencies. Think of white hat link building strategies that can be done at scale and you'll immediately...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It ends up that company outsourced link building to a handful of consultants (overseas). Those consultants ended up building exact match anchor text links in spammy directories, in blogrolls on spammy blogs, and via comment spam.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Agency clients are notorious for bullying consultants into reporting on an insignificant metric. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can...