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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). You can analyze how many PPC advertisers, which keywords they are using, which...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Rae, the commenter on Cutts' blog, is Rae Hoffman, an SEO consultant and webmaster of http://sugarrae.com/. And most of us in the SEO industry are always finding a need for a new tool. As such, SEO professionals are forever discussing different...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Ann Smarty, who is one of the top experts on guest blogging, a guest blogging consultant, and the owner of MyGuestBlog feels the same. We've been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Communicate with your SEO agency or consultant on...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. He started with SEO diagnostic principles and explained that you need to be both proactive and reactive when monitoring SEO.

  6. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). My recommendations are based on analyzing SEO problems I have seen on many websites hit by Panda and Phantom.

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  8. Recovering from Penalties, Penguin, and Panda

    The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named...

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  10. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Do you have someone available, whether on staff or just a consultant, depending on your needs, who can help you if you get into an emergency security situation? If you're an SEO professional, you need to know there are many "negative SEO" or...

  11. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    As a reputation management consultant, my company has been threatened twice to be posted on Ripoff Report in the last month, only because my staff contacted some businesses listed on Ripoff Report to offer them help with removal services.