Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. A traditional designer normally has a totally different view of how a...
Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger. Segment Contributed By: Mike Pantoliano is an SEO Consultant at Distilled and an advanced web analytics speaker and blogger.
As a consultant that specializes in forensic work, I am tired of seeing shoddy SEO work that gets our m on the bad side of Google and ultimately hurts the industry I love. It's been a crazy couple of years for SEO.
M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in Google, and a cost-per-conversion that had only increased over the last 4 years. In this past few weeks my company has met with several...
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
In the past, it was frustrating as an SEO consultant when clients looked at the search results every day and emailed. Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in...
I’ve worked as an in-house SEO, a consultant and at agencies. Remember, regardless of the size of your organization, success with SEO is contingent upon flexibility, agility, and scale. The small business can take advantage of having SEO in-house...
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
The classic SEO recruitment consultant operates a two-prong strategy: agitate mid-level SEO staff into moving jobs regularly, and coordinate with other recruiters to publicize and inflate the “standard” pay rates for various levels of SEO experience.
Buyers of SEO, if increased sales are a requirement for your business, consider hiring a sales process consultant rather than an SEO professional whose actual task it is to improve your web presence visibility in the search engines for highly...
Joost, well known Wordpress SEO plugin author and consultant at Yoast takes a slightly different angle saying about rankings, I’ve been doing SEO for 7+ years now, and I can’t imagine not having rankings data to see what’s working and what isn’t.
Developing a community (best if done onsite) is perhaps the best link bait of all because the community starts to develop the content in ways no SEO consultant could ever think of. Small business owners are busy, but that is no excuse for not...
What’s the most cost-effective approach for you, the consultant? Finally (and this is more of an aside), many in SEO view keyword rankings as “worthless” because of the myriad of SERP variables at play, like personalization, localization...
Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...
A bitter consultant with a client dodging bills or a fired employee who has Google Webmaster Central access could cause some serious havoc by disavowing valuable links to websites as revenge against the company (if it is hidden well enough in the...
If you don’t know how to set up solid tracking, seek help from a marketing consultant who does. Email Helps Launch Social, Local and SEO Campaigns SEO becomes much easier when you can notify your email list of a buzz-worthy / backlink-worthy blog...
Also, consultant billing rates are usually much higher than marketing services labor. A small business owner may be comparing a standalone SEO proposal with an integrated online presence pitch that includes SEO, PPC, social media, and local map...
Unrepentant, he continued his scams at DecorMyEyes, hiring an SEO consultant before realizing the negative buzz generated by his shady business practices was actually helping him rank higher on his own.
