Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. To compete successfully in today's new media landscape, simply having...
Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger. Segment Contributed By: Mike Pantoliano is an SEO Consultant at Distilled and an advanced web analytics speaker and blogger.
As a consultant that specializes in forensic work, I am tired of seeing shoddy SEO work that gets our m on the bad side of Google and ultimately hurts the industry I love. We've seen the rise of unnatural links manual penalties.
M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in Google, and a cost-per-conversion that had only increased over the last 4 years. We have seen:
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
In the past, it was frustrating as an SEO consultant when clients looked at the search results every day and emailed. Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly...
I’ve worked as an in-house SEO, a consultant and at agencies. Many companies can't deny the lure of driving millions of pre-qualified visitors to their website. Organic search is, and will continue to be, a trusted source of quality traffic online.
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. Market participants welcomed the news, confirmed by Yahoo today, that it has signed...
The classic SEO recruitment consultant operates a two-prong strategy: agitate mid-level SEO staff into moving jobs regularly, and coordinate with other recruiters to publicize and inflate the “standard” pay rates for various levels of SEO experience.
Buyers of SEO, if increased sales are a requirement for your business, consider hiring a sales process consultant rather than an SEO professional whose actual task it is to improve your web presence visibility in the search engines for highly...
Joost, well known Wordpress SEO plugin author and consultant at Yoast takes a slightly different angle saying about rankings, As you may have heard, Google is clamping own on how tool owners use their APIs.
By effectively communicating why another metric report is a better solution, the consultant will most likely aggravate the client in the short term but set her business up for measurable success in the future.
Developing a community (best if done onsite) is perhaps the best link bait of all because the community starts to develop the content in ways no SEO consultant could ever think of. Small business owners are busy, but that is no excuse for not...
What’s the most cost-effective approach for you, the consultant? This means concentrating SEO efforts on keywords and corresponding documents that rank in the “sweet spot” of the search engine results pages (SERPs), which for us is anything ranking...
Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...
