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  1. U.S. Search Awards 2014 Nominations Now Open

    Best Consultant Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Internet Marketing is getting more and more competitive and if you want to run...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Rae, the commenter on Cutts' blog, is Rae Hoffman, an SEO consultant and webmaster of http://sugarrae.com/. Let's be honest: no one really likes working for free. I'm not talking about volunteering. I volunteer around my community when I have the...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Ann Smarty, who is one of the top experts on guest blogging, a guest blogging consultant, and the owner of MyGuestBlog feels the same. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only...

  5. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Know what your agency or consultant will be...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.

  8. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some...

  9. Fake Online Reviews Cost 19 Companies $350,000

    Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog last year. When people read online reviews of a business, it's...

  10. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  11. Recovering from Penalties, Penguin, and Panda

    The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named...

  12. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...