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  1. SEO vs. SEM Timelines: A Medical Analogy

    As an SEO consultant, you might have been posed with questions similar to one of these: Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  2. Your SEO Competition Isn't Who You Think It Is

    Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a list of their keyword competitors. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying...

  3. U.S. Search Awards 2014 Nominations Now Open

    Best Consultant Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Rae, the commenter on Cutts' blog, is Rae Hoffman, an SEO consultant and webmaster of http://sugarrae.com/. Let's be honest: no one really likes working for free. I'm not talking about volunteering. I volunteer around my community when I have the...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Ann Smarty, who is one of the top experts on guest blogging, a guest blogging consultant, and the owner of MyGuestBlog feels the same. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only...

  6. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Know what your agency or consultant will be...

  8. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.

  9. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some...