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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing has gained much traction over the last 18 months and for good reasons. For example, if you established a goal of 100 marketing qualified leads from a piece of content and failed to deliver, which component of the four is to blame?

  3. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. Most social networking companies eventually monetize...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Give them access to free content. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. Brazil and Russia will be among the front-runners of...