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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing has gained much traction over the last 18 months and for good reasons. For example, if you established a goal of 100 marketing qualified leads from a piece of content and failed to deliver, which component of the four is to blame?

  2. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. Most social networking companies eventually monetize...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Give them access to free content. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. Brazil and Russia will be among the front-runners of...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    They have a very hard time getting their heads around the notion of not being in constant contact with their friends, receiving and sending scores of updates as to their whereabouts and happenings. This has enormous implications for how content...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that it's not an automatic switch and almost like a balanced diet, it requires constant exercise and nutrition. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email...