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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Ensure your daily spend limits take into consideration the overall monthly budget. Also take into consideration days of the week that your spend is higher/lower, and if day-parting is active. It will also make recommendations to create new ads...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most visibility, publicity and exposure is key with any social media network, so taking timing into consideration will leverage maximum. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    Taking all of these suggestions into consideration, one of the best things you could invest in is the actual production quality of the video content. The idea of reaching YouTube's audience of more than 800 million users is certainly appealing, but...

  4. SEO & Website Redesign: Relaunching Without Losing Sleep

    Ignoring this is bad, as Google has stated in the last year that site speed is a ranking consideration – also, slower sites annoy users. Too often, companies look to refresh the look of their site, and in the end, destroy their search engine presence.

  5. Using Web Analytics for PPC Optimization: Advanced Techniques

    You could be eliminating consideration terms that are contributing to conversions later on – they just aren't converting on that initial visit. Google Analytics users can create advanced segments to slice and dice PPC data like never before...