Baidu takes into consideration all the standard SEO disciplines, including title tag, meta descriptions, links and link content, and body content. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent...
In consideration of mobile usage, mobile search and the mobile shopper (won’t that be all of us at some point? I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player.
There are various keyword match types that must be taken into consideration when inputting – broad matches, broad match modifiers (using plus signs), phrase matches (using parenthesis), exact matches (using brackets), and negative matches are some...
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
This is an important consideration for most companies. We often think of contracts as crucial for limiting risk and protecting our companies in business transactions. They are good for that, it’s true.
This percentage was raised to 39 percent after taking into consideration normal rounding rules. General bugginess, delayed reports, showing average position in search results, and rounding numbers has led to many disregarding the search query...
The corollary consideration is when the site does not have optimized content. One Last Consideration Historically, Googlebot-Mobile has concerned itself only with mobile sites designed for feature phones, so this is a pretty significant development.
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? This is nowhere truer than in organizations that are hiring an SEO for the first...
One important consideration is who are the controllers of schema.org? Adoption rates of RDFa, microdata and other structured data types has been slow due to there being little added benefit to adding them to pages.
The base of the definition (content marketing) comes from our friends at the Content Marketing Institute and is adapted it to take into consideration the concept of “optimized”. Success in social media and organic search is only possible with an...
Other tools might fall into this category (and if so, feel free to add them to the comments, below), but these are just a few that might be worth your consideration. She knew I had ADD because she did too.
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. Some of the larger social news sites over the past four...
Make certain form information is associated to the lead scoring criteria agreed upon, but also take into consideration the proximity of conversion opportunity to potential sales readiness. B2B search marketing teams should step up to the forefront...
Once you’ve established a niche, the next consideration has to be relevancy. Competition is fierce, so it’s imperative for affiliate sites to differentiate themselves to stand out. If you’re an affiliate with a new or existing site, here are some...
One Last Consideration In most cases, mayhem ensues as they scramble around to try and figure out what happened or if they have run afoul of the mighty Google in one way or another. This framework should help you keep your head should the...
Nevada Senator Harry Reid has postponed the Protect I.P.vote, while House Judiciary Committee Chairman Lamar Smith announced the committee will “postpone consideration of the legislation until there is wider agreement on a solution.
Like any coupons, margins are a major consideration when embarking on a campaign like this. RevTrax, a marketing analytics platform, just released a two-year study on the impact of paid search ads on in-store sales.
Today, we are writing again to reiterate our concerns about the SOPA and PIPA derivatives of last year’s bill, that are under consideration in the House and Senate. Lamar Smith, its chief sponsor, vowing to bring it back for markup in February...
If those expectations aren’t met, then it will impact the brand consideration going forward. The stock market has seen massive daily swings, and has been teetering on a global crisis. What does all this, as well as the continued evolution of search...
Hopefully, the following insights and sample tools mentioned in this article will inspire your consideration (and actions) for 2012. As digital marketers, we’re frequently reminded magic formulas don’t really exist.
