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Consideration

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  1. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For this exercise, let's use the Awareness, Consideration and Decision segments. Consideration For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    In fact, you should give serious consideration to your GDN device targeting. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  5. A Simple Test to Guide Every UX Design Decision

    Adding something that increases user delight (or other user experience objective) is usually secondary to helping the user solve their primary problem, but is still a worthy consideration. There's a simple test to determine if you actually need one...