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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Imagine how helpful it would be to find out which products and services that they are selling and marketing the most so that you can consider selling (or avoiding) them as well. Maybe you want to consider starting to store cars and boats rather...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    What are three key things you should consider adding to your marketing plan, according to the experts? Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.