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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Ecommerce advertisers traditionally get to have...

  3. The Pros and Cons of Big Data Democratization

    Characteristics of Conservative data democratization: Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys into meaningful and rigorous analysis, while...

  4. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    In many cases, if your stakeholders are asking relevant business questions, they're often looking to prove a business case with some inkling of strategic value, so you can often ask them for a conservative estimate that can be validated for...

  5. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Thanks to the wit of the crowds, this resulted in Kuala Lumpur ending in second place, and the predominantly conservative, Muslim, although amusingly named, city of Batman, Turkey. We've all heard about the wisdom of crowds, with Wikipedia and even...

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, AdWords for video hasn’t started playing the conservative style of football that was once described as “three yards and a cloud of dust. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become...

  7. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    If you’re launching a new campaign, think hard about where the locations of your past and current customers, and be careful to be a bit more conservative in outlying areas. Too frequently, PPC managers associate bid strength with quality score or...