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Conservation

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  1. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. That in-their-face feedback turned out to have a huge impact on the success of their...

  2. Paper Industry Ablaze In Australia Over Google Ad Decisions

    Google even allowed Australian Paper to run ads against the Wilderness Society when searchers sought "Ethical Papers" - the conservation group's website. A civil liberties group in Australia is criticizing Google's decision to pull ads by the...