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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Beyond this, video helps businesses stay connected to their customers throughout the entire purchase process. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...