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  1. The Role of #Hashtags in Social Media and Search

    You'll notice the addition of a trending hashtag immediately puts your update in the stream, enabling you to converse with those you know, and people you have yet to connect with. The hashtag more than a collection of characters – it is a tool to...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    It's a shift in user behavior that provides a potentially faster path for brands to connect with the right customer. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the...