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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Using personalized content allows you the opportunity to connect with your potential customers on a more personal and in-depth level. You can maximize engagement, brand preference, loyalty...

  2. 10 Outrageous Social Media Predictions for 2014

    In 2014, we will see the first wave of advocacy marketing solutions that connect publishers with normal people that have some level of Klout. Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters...

  3. The Role of #Hashtags in Social Media and Search

    Bing displays auto-complete results in the search bar as well. You'll notice the addition of a trending hashtag immediately puts your update in the stream, enabling you to converse with those you know, and people you have yet to connect with.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Munyazikwiye explained candidly, "we ran some focus groups in France and the UK and simply asked people what verbs they would type in the search bar. The moment you connect creative output with a public story engine, a narrative can continue over a...