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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Where possible, connect the article to the authors G+ account using the rel=author attribute Encourage authors to promote themselves via social media and build their personal engagement levels. Look to Place Content on Sites With Clear Readership...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have an API we can connect with? Will our location information be sent to GPS and car navigation sites? How long does it take for publisher sites to update my information? How many sites does [VENDOR NAME]'s network syndicate to?

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Using personalized content allows you the opportunity to connect with your potential customers on a more personal and in-depth level. The social media revolution of the past few years has completely changed the way we use and experience the web; it...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Events present an opportunity for B2B SEO professionals to connect with potential site owners for link building outreach. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. Today, billions of people around the world use Facebook and LinkedIn to...