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  1. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. The more influencers you connect with, the more influence you gain yourself. Connect with a new audience of buyers.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using personalized content allows you the opportunity to connect with your potential customers on a more personal and in-depth level. The social media revolution of the past few years has completely changed the way we use and experience the web; it...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. When I wasn't searching and shopping on my device, I was checking in on my social media...

  4. Content Strategy for an International SEO Campaign

    As with any other set of marketing tactics, don't bite off more than you can chew, which will have you run the risk of spreading your efforts too thin or not paying attention to important subtleties and distinctions required to connect with your...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This brings a number of opportunities – opportunities for brands to become the incubators of up-and-coming musicians and position themselves at the cutting edge of culture, opportunities for brands to re-discover old classics from back catalogues...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. The collection and analysis of customer data is paramount to...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    The opportunity manifests itself in analytical integration and how you connect the search, social, and content dots on your web page. The role of SEO as the driver of earned media has become even more important as part of the content marketing...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Events present an opportunity for B2B SEO professionals to connect with potential site owners for link building outreach. Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social...