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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In essence, marketers can now connect their offline and online worlds to target customers more holistically. Outside of Facebook, companies like LiveRamp and Revtrax are developing innovative ways to connect consumers at the point-of-purchase in...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The haters will always hate, but the true novice UX designers are welcome to connect with me and ask for help in improving their skills. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have an API we can connect with? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Google can often connect that sort of dots. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply...

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.