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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have an API we can connect with? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Google can often connect that sort of dots. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. The more influencers you connect with, the more influence you gain yourself. Connect with a new audience of buyers.