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  1. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Attribution is the measurement of user events in result...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I'd hazard a guess that four connection points could connect me to the Pope. Google+ was designed to connect all those dots. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their...

  3. 10 Vital Steps to Building Social Influence

    The emphasis was to connect with voters as people on the issues that meant the most to them. It is our job to connect the dots on the back end. Most seek to build influence; measure influence; and yes, some will even attempt to sell influence.

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Not only that, local journalists will be more inclined to connect with you because you are local – a connection that you wouldn’t have with reaching out to national outlets. Facebook and Twitter were in the high end of 80 percent but what this...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". A new analysis says Google Image Search traffic is down 63...