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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.

  3. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? It's time that our content strategies focus on the user as much as our homepage design does. So how do you think like a UX strategist, and...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement.

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Before you can choose a model and act on it you absolutely must be confident that you're reflecting the most common paths your users are taking. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried...