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Confidence Level

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  1. The Pros and Cons of Big Data Democratization

    Multiple data sources and data consuming groups lead to multiple versions of the truth, increasing churn and generally leading to less confidence in recommendations. And while some points may only resonate with enterprise-level organizations...

  2. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    For the stats geeks, the margin of error is +/- 3% at a 95% confidence level. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    If they have not been active, proper training will prepare the CEO to engage with confidence and pay for itself a thousand times over. Because CEOs operate on a different level, it is imperative that the value proposition be based on impact to the...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. confidence and establishes a foundation that allows businesses to effectively implement...