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Confidence Interval

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  1. comScore's Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?

    The market research firm reports an average lift variance 91% lower and average confidence interval 68% narrower than test-and-control methods. Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart...

  2. How Valid Are Your Landing Page Test Conclusions?

    If you compute the 95 percent confidence interval numbers on the number of conversions for both landing pages, you'll find the following: Page A: 36 ± 12 (the interval from 24 to 48) Page B: 65 ± 16 (the interval from 49 to 81)

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