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  1. Top 10 SEO New Year's Resolutions for a Successful 2014

    I can't put a value on the information, networking or camaraderie I've experienced through some of the great industry events I've attended (including SES conferences! With conferences that offer East and West Coast venues (and everything in between...

  2. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Spend does not always correlate with return at conferences but content and preparation does. Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI (return on marketing investment)

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    Every Analytics presentation I give at SES Conferences, at least one person asks me how to track phone calls. If you use Google Analytics, you likely already know how powerful it can be. From advanced segments to multi-channel attribution, there...