SEO News

Conference Call

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  1. Conquering Content Marketing, Step 5: Measurement

    Lisa walked into the conference room hoping to hear good news from the team. Great advice, but you can't just generate reports and call it a day. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. As he wraps up his phone call, let's see what he thinks . It was a call from the UK. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conferences such as ClickZ Live and Pubcon offer onsite workshops, clinics, boot camps and certification programs in addition to the conference panel session. Leaving your ego at the door is a tough call for today's younger workforce who basically...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...