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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Losing control as the conduit for relationships between people and brands would be inconsistent with how most social platforms survive. Brands and businesses were initially skeptical about the validity of social as a marketing and business...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    The pages were simply a conduit to the partner pages where users could buy products. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the process of...