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  1. PPC Management: Your Past, Present & Future

    Conducting analysis within your campaigns is critical. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Searches with local intent are more likely to lead to store...

  3. Nuances of Spanish Language Search Marketing

    They also differ in terms of search marketing for ways of conducting business and responding to search queries. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually watching the users. When your task domain is unavoidably cluttered with existing technology solutions, making...

  5. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. On top of that we need to make sure we are...

  6. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Search Explorer Alpha can also be used by people outside of the SEO industry for doing things like conducting research on a topic. Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. That is if you're selling digital marketing services in the form...