You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant to your core audience.
Marketers have limited time to capitalize on mobile searches, according to Google and Nielsen, with 55 percent of conversions happening within one hour and 63 percent of all follow-up actions, including conducting more research or sharing...
Conducting search marketing campaigns without the benefit of competitive benchmarking is like running a race while wearing blinders – you know that you’re making progress, but you don’t know if you’re ahead or behind and thus whether you should...
What’s more, linking out to other sites of value lays the groundwork for conducting outreach to those link targets to let them know you’ve cited them in your article, which can translate into relationships, shares, and relevant links.
When conducting the same [social media roi] search as done on Google.com, entirely different results appear. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is...
By tapping into a searcher’s social graph, Facebook searches for people, photos, video pages, places, etc.anything shared publicly or shared with the person conducting the search on Facebook is considered.
The example below demonstrates how search engine results resonate with customers conducting research on search. Eighty percent of shoppers will research online before making a purchase according to Google.
Doritos is again conducting a contest that offers two amateurs the chance to have a self-produced ad run in the Super Bowl. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they...
But, conducting robust and large-scale audits typically takes a significant amount of time and effort. SEO audits provide the most bang for your SEO buck. They also often come with a price tag that many small to medium sized businesses can’t afford.
When conducting tests this type of fluctuation can be expected. Optimizing PPC campaigns with faulty data is like driving with an upside down map. You’ll end up in the exact opposite direction of your destination.
Once again, Doritos is conducting a contest offering amateurs the chance to have a self-produced ad run in the Super Bowl. And many of these Super Bowl advertisers will also be running YouTube pre-roll ads along with their TV ads to make an even...
Conducting a survey is a great way to recruit customers for a more thorough interview. However, there is less discussion about how to actually go about conducting persona research. By now most marketers have heard the word "personas" buzzing around...
The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term purchases) and those conducting new and used vehicle research (likely...
Interestingly, the company was granted a patent for a “Computer-implemented method and system for conducting a search of electronically stored information,” in July this year. Google has acquired retail coupon marketing platform Incentive Targeting...
With RLSA you can target users who have visited your website previously and they are conducting another relevant search for your business/service. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and...
Consumers conducting auto research through mobile devices are also more likely to use mobile websites instead of apps. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase...
To recap last month’s article, 6 Reasons You Should Use Market Surveys in Link Building Campaigns, there six benefits to conducting surveys: Think About Content Before Conducting Your Survey Market surveys can be a rich source of unique, original...
Of course, you should have been conducting split testing of different ads well ahead of the holidays themselves. To have your optimal campaign copy in place when CTRs are peaking, you should ideally be conducting live testing in September.
Conducting Research People conduct an affiliate marketing campaign for one simple reason: to make money. There's no giant group of affiliates trying to drive altruistic traffic to a site that seeks only to give you information (with no links to buy...
For teachers, the challenge is to convince students to go beyond checking the first result on Google when conducting research and using multiple research tools. Google is the primary way teenagers conduct research in today’s digital world...
