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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. A user’s location is an essential component to the mobile experience as 68 percent of...

  2. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    The study was conducted over a three-day period in early November. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time of the year.

  3. Why Effectively Measuring Lead Performance in Mobile is Essential

    In fact, according to findings from the recent Mobile Path-to-Purchase study, up to 85 percent of mobile users look for map and driving directions as a result of a mobile search – with the majority of these actions resulting in an ultimate purchase.

  4. Marketing to the Mindset: How to Match Social Content to User Intent

    The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study] Research for this report was conducted by TNS, on behalf of LinkedIn, from February to April, 2012. Qualitative interviews were conducted in London, New York, Sao Paulo...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

  7. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Those participating in the study positively described well-created advertising as “fashionable”, “artistic”, and “informative”. A study by Bonnier revealed that tablet users appreciate ads that are not only relevant, but beautiful, as they display...

  8. Local Search Listings: Most Relevant Search Results Regardless of Medium

    According to the 2012 Localeze/15miles Local Search Usage Study, conducted by comScore, 61 percent of respondents said when searching for local business information, local search results are the most relevant, while 58 percent found them to be the...