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Conducted Searches Core

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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Growth in vertical searches is now actually conceding ground to the core search engines in a reversal of the past few years. With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for...

  2. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Seasonal fluctuations in these core metrics also show different patterns, at times. Apparently, at the time of the new Keyword Tool's launch, Google was less-than-explicit about an important caveat: the old version used combined data from searches...

  3. .Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising

    By comparison, Americans conducted 15.2 billion core searches that month, according to comScore qSearch. That's right, Americans watched more than twice as many videos as they conducted searches. Last week, .Fox Networks (pronounced "dot-fox") and...