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  1. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And even though it feels very risky, Moz conducted similar experiments and found you can get your site back and running fairly quickly, however. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In a Facebook study conducted earlier this year, it was found that of the users who showed interest with a mobile Facebook ad before converting, 32 percent converted on desktop within 28 days. The recent and rapid rise of multi-device behaviors has...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    How Was the Study Conducted? Think with Google recently shared further information on how the simulations were conducted: Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). What's more, three or more searches were...

  7. Google Reveals What New & Expectant Parents Search For

    According to a survey conducted through Google Consumer Surveys in April, new and expecting parents perform twice as many searches as non-parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Does an integrated search and social advertising...