SEO News

Conducted

RSS
  1. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more.

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    How Was the Study Conducted? Think with Google recently shared further information on how the simulations were conducted: Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). What's more, three or more searches were...

  4. Google Reveals What New & Expectant Parents Search For

    According to a survey conducted through Google Consumer Surveys in April, new and expecting parents perform twice as many searches as non-parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Does an integrated search and social advertising...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Through the clients' CMS, we conducted analysis on lead quality. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.

  7. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  8. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...