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  1. SEO & Keywords: Think Conversions, Not Rankings

    Keyword 2 (condos in Richmond) in Position 3 for a different page with 3 visits and 1 conversion? Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with...

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    And finally, they may end up converting on “Paradise Condos Michigan” – your brand. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next...