Perhaps like Suze Orman you simplify complex concepts. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept.
Whether you're by yourself or with your team, this phase allows you to brainstorm concepts that can lead to generating inbound links for your client. The approach you used two years ago to builds links is most likely drastically different than the...
Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine: It's still uncertain if this will actually replace Bing's current logo, as they...
Take Inspiration From Proven Concepts The advantage in SEO is that we can instantly gauge the popularity of a piece by the amount of social shares and buzz to find the proven concepts. Fact: As SEOs we have far more power than we realize.
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
Our team communication needs to be clear and concise when building concepts to share with designers and developers. Now we have to be able to communicate the concepts of our new site to our designers and web developers.
Then hire a professional freelance writer to work with them to flesh out concepts and write the article and your expert can inject their expertise. Now, the importance of on-topic links and contextual relevancy is really nothing new.
Informational architecture: Creating the structure of concepts and data. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the...
Skew and kurtosis are statistical concepts for describing the shape of distribution functions, but luckily for us the former is actually very similar to how it sounds, and the two are similar for these purposes.
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. The next step along the route to revenue looks at the...
Keywords represent concepts, and concepts are shaped by content, so take what you want to say and distill it down to keyphrases. With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing.
SEO Cocitation Core Concepts They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update. But some other concepts that may seem outdated are reviving.
For those of us in complicated industries (i.e.anything involving the Web or technology), using video to simplify concepts can make the difference between someone understanding what it is you’re all about and them walking away confused.
I love this book and believe in the leadership concepts outlined in it, but when it comes to marketing execution is a small marketing team, I’m a strong advocate of the principle of good enough. Many of us work with a small marketing team.
A backlinking strategy is simply about these three concepts: The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals...
If using a video production company, trust one that understands the importance of these concepts. If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience.
The basic concepts of marketing, and specifically B2B marketing, haven’t changed (and probably never will). Even though a new year will begin in just a few hours, it still isn't too late to get your marketing ducks in a row and leverage new and old...
The trick with longer articles isn't the word count but the ideas and concepts delivered. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's...
The combination of all of these concepts such as “big data”, measurement science, and data science trends makes predictive analytics my hottest trend to watch in 2013. Around this same time last year, we were discussing the inevitable increase and...
New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. Backlinks" have challenged SEO experts to review current...
