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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with. Note how core concepts inform multiple aspects of content and UX creation. Take the concepts and behaviors you want to be...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought processes. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. Stop. What did you just click on? Look at the ridiculous headline for this column.

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These concepts are always helpful to keep top of mind for any size campaign at any time of year. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers...

  5. 11 Must-Measure KPIs for Content Marketing Success

    They cite concepts like social sharing figures and overall traffic, but rarely quote serious engagement statistics to show the value of the content on the site. The search community has always been infatuated with content in one format or another...

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. For years these concepts have been nothing more than lofty notions except for the few...

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people above and beyond keyword groups. We can't target an individual person on search, we can...

  8. Why Google's Hummingbird Algorithm Isn't for the Birds

    To (hopefully) put a different lens on the simplification argument, I'm laying out a few concepts for discussion. I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the...