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Concept Test

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  1. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Most people are familiar with the concept of cholesterol, and know their own number. My client's cholesterol test provides a taste of that magic. A startup client of mine jumped into the nutrition and wellness space several months ago.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to so each asset is unique. Should we replicate the asset and "do it better" or should we map our concept to a new asset

  3. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.