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Concept Search Cashback

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  1. SearchDay: GenieKnows Its Verticals

    Live Search Cashback vs. Google: A Case Study» BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?

  2. Live Search Cashback vs. Google: A Case Study

    Cashback for search is a good concept. Microsoft recently began giving searchers money back for completing a transaction via a search query in the Live Search Cashback program. Tip: Live Search Cashback doesn't work well with Firefox.

  3. SEW Experts: Live Search Cashback vs. Google: A Case Study

    In today's Building Brand Equity column, "Live Search Cashback vs. It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? Google: A Case Study," Erik Qualman performs a...