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  1. Pre-PPC Strategies For Launching a New Product

    You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the world. The MVP needs to meet, not global needs, but the needs of a specific set of early adopters...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Most people are familiar with the concept of cholesterol, and know their own number. Rather than having to rely on faith for weeks or months, Jumpstart participants get a meaningful dose of positive feedback on Day 11.

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient based on your findings...

  5. 3 Keys to Activating an Audience with Smarter Content

    Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. But what is possible to make a scalable part of your process for determining...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Good lesson for me.and I should clarify that concept when speaking with seventh-graders! Their notes contained some amazing comments and feedback. It was an amazing experience, and the students asked some outstanding questions, while also providing...

  7. 8 Elements to Test in User Reviews

    That’s the same concept you’re trying to achieve here. Think of the effect of something like “over 3 Million copies sold” without actually needing to see the feedback of some of those buyers. It’s challenging to think of ways to test reviews...