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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Good lesson for me.and I should clarify that concept when speaking with seventh-graders! Their notes contained some amazing comments and feedback. It was an amazing experience, and the students asked some outstanding questions, while also providing...

  2. 8 Elements to Test in User Reviews

    That’s the same concept you’re trying to achieve here. Think of the effect of something like “over 3 Million copies sold” without actually needing to see the feedback of some of those buyers. It’s challenging to think of ways to test reviews...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    In order to understand their intent, we must first investigate the concept of “the buying cycle” and the psychology and motivation behind “wanting” something in the first place. Feedback Tools Work: Ask for feedback.

  4. SEO, Why You Are Doing it Wrong

    When push comes to shove, most small businesses cannot grasp the concept of ‘creating value’ because there is no clear ‘editorial’ definition of what ‘value’ really is from Google. However, despite Google providing a ‘feedback form’ regarding the...

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    How do you take the concept of mobile marketing and make it both actionable and profitable? Empower them as best you can to gain their trust and learn from their feedback. Why Mobile Matters Jason Wells (@jasonrwells), CEO, ContactPoint, started by...

  6. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Many people have written articles debating who would be the "Google Killer" -- it's actually a rather strange and aggressive concept, but since we're going in a militaristic direction, let's just think about firstly about Google and expansion.