In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient based on your findings...
Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. But what is possible to make a scalable part of your process for determining...
It is a simple concept that is not executed on as often as it should be. Closing The Feedback Loop The idea of spilt testing and conversion rate optimization are certainly not new, but there is a lot of room for improvement in the approach.
Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we first saw it in 2011. So when the company sees enough data and user feedback to justify a new iteration, it moves...
Often times, we get writer’s block or struggle with the execution of a good idea or concept. I would love to read your feedback via comments below. In other words, if your organization is not invested in content marketing, you are well behind the...
Good lesson for me.and I should clarify that concept when speaking with seventh-graders! Their notes contained some amazing comments and feedback. It was an amazing experience, and the students asked some outstanding questions, while also providing...
That’s the same concept you’re trying to achieve here. Think of the effect of something like “over 3 Million copies sold” without actually needing to see the feedback of some of those buyers. It’s challenging to think of ways to test reviews...
With the latest Google updates, rewriting the same concept with different words isn’t helping you rank as easily. As a last resort, you can report the page to Google with either the “Give Us Feedback” link on Google.com or via Webmaster Tools.
You may have come across this concept called a “persona” – basically, a fake person who represents a niche or segment in your market. Even if you guess wrong, you’re still ahead of the game, because PPC is an instantaneous feedback machine.
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
In order to understand their intent, we must first investigate the concept of “the buying cycle” and the psychology and motivation behind “wanting” something in the first place. Feedback Tools Work: Ask for feedback.
Ask for a proof of concept. About the same time StatsMix began pivoting around what they had learned, my business partner, James Clark, had taken his own deep dive into marketing dashboards – hitting the road to collect his own marketer feedback...
When push comes to shove, most small businesses cannot grasp the concept of ‘creating value’ because there is no clear ‘editorial’ definition of what ‘value’ really is from Google. However, despite Google providing a ‘feedback form’ regarding the...
The concept revolves around having "good neighbors". Google Penguin Web Spam Algorithm Update Feedback Form Now Live Google Penalty or Algorithm Change: Dealing With Lost Traffic – Explains the difference between penalties, filers and dampeners (as...
How do you take the concept of mobile marketing and make it both actionable and profitable? Empower them as best you can to gain their trust and learn from their feedback. Why Mobile Matters Jason Wells (@jasonrwells), CEO, ContactPoint, started by...
Concept Feedback Enter Concept Feedback: a community of online professionals who will review new designs or concepts and provide detailed feedback. Gathering, acting on, and responding to everyone’s feedback can be tedious.
He was using the idea of waiting on the phone in a support queue as an example, but was obviously referring to much more of an encompassing business concept – one he believes we’ll spend “the next 10 years” trying to figure out.
Cho's paper, "The Impact Of Search Engines On Page Popularity," touched on the "rich get richer" concept I was thinking about. However, in order to explain this concept I needed to also explain a little more about network theory and the...
In the supply chain industry there is something known as functional mode effect analysis -- a complicated term but a simple concept. I arbitrarily picked the two risks above which were "employees don't use tools" and "negative customer feedback.
In addition, ShareCare, a concept from Jeff Arnold of WebMD fame that debuted in late 2010, focuses on Q the table illustrates the types of questions and answer sources that are most typical in social media and search.
