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  1. 10 Vital Steps to Building Social Influence

    This is an important concept for marketers to embrace. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  3. SEO & Keywords: Think Conversions, Not Rankings

    Selling the concept of discovering and optimizing for highly converting keywords. The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations.

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    The "social soundtrack" is a concept that's been around a while. While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. Day 2 of SES New York started off with a keynote by Joel Lunenfeld...