Stratten isn't alone in talking about the concept of AFC, though he certainly deserves the kudos for his choice of words. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
This is an important concept for marketers to embrace. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control...
The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually happening real time in the news.
Even though the term SEO and the concept of link building were both tarnished, that didn't stop clients from buying link building services. The industry's reputation affects all of us, and the question demands an answer.
The concept is simple: you identify the gaps between what happened and what was supposed to happen by comparing them step by step. Philosophy/concept Gaps in philosophy/concept are the hardest to solve.
It is a simple concept that is not executed on as often as it should be. Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the...
The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.
But before we do, we'll sketch the concept. Before we create the first interactive concept on the new website, we need to refresh our memory with the goals we set for the site to make sure our team has them top of mind.
In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: This is the core concept.
Selling the concept of discovering and optimizing for highly converting keywords. The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations.
Returning to infographics, the key to acquiring valuable on-topic links is to target very concentrated, industry-related topics and your linking audience, rather than casting a wide net with a broad concept.
I met a guy in 2007 who bragged of having gotten tens of thousands of dollars in free clicks by doing something weird with his campaigns around midnight on Tuesdays – to this day I have no real concept of what he was talking about.
The "social soundtrack" is a concept that's been around a while. While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. Day 2 of SES New York started off with a keynote by Joel Lunenfeld...
That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. Average position is one of the easiest metrics in AdWords to understand. Average position is a mean average but the natural...
DB: The concept of anything being the savior to a thriving industry is flawed. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a...
This same concept applies to your media and Internet consumption. There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course.
Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we first saw it in 2011. Last week, Google launched its updated Think Insights website.
Still, the concept already has some marketers drooling at the prospect of being able to find and be found more easily on Facebook. Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
What would you say to detractors who claim that the concept of relationship building is a bit too vague? If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship Building.
