The prior article went into great detail on the concept of query deserves diversity (QDD). Put simply, the concept here is that if the user didn't like the first result they clicked on, they probably don't want to see the same information in the...
You can even build in concessions, parts of the concept you would happily give up without impacting the overall value of the idea. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from...
SEO should be a significant component of the B2B content marketing mix; augmenting these efforts from concept to execution. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content...
While inside McDonalds corporate HQ the concept of getting customers to share their stories may have resulted in high 5's all around, stepping back and thinking about prevailing sentiment around the company may have given them pause for thought.
So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to so each asset is unique. Should we replicate the asset and "do it better" or should we map our concept to a new asset
And then you can start to also introduce the concept of targeted display ads based on her past behavior. Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very...
Taking us back to the concept of creating tension, Hayzlett challenged the audience not to settle. He opened the discussion talking about the fall of Kodak. What went wrong? They weren’t driving change.
They're not trying to get a link out of me, obviously, but the concept is still the same. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
Islands” is the name Yandex gave to its interactive snippets, which evolved from the concept of rich snippets, and gives site owners the ability to add various functionality of their choosing. Russian-based search engine Yandex announced a...
The concept of brand versus non-brand (or generic) searches, known in many industries, carries over to the movie industry as well. Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the...
Same concept. The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and what you're missing if he or she isn't...
While Cutts was focused on links, this concept really applies to the entire web strategy of many different publishers for whom SEO or commercialization has become an excessive focus. Disclaimer: This column contains ideas that advocate radical...
Like I said, the importance of unique, quality content isn't a new concept. "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO". Is Google's love affair with content marketing usurping SEO?
In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient based on your findings...
Once you've found a site, come up with a concept. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder.
Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.the platform as a concept is now also emerging as a popular investment for numerous companies worldwide.
OK, so let's look at this concept of link building. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. OK, maybe not "everyone," but certainly a whole bunch of people are doing so...
The original concept for this effective kind of learning first started back in the 1920s and has progressed ever since as a central structure for much of the teaching that goes on around the world today.
The pieces leading up to a web design may not have much sizzle or zing; they include "boring" pieces like your written goals, research findings or concept drawings. Template-driven or custom webs design both have several phases or steps they go...
