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Comscore Video Viewing

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  1. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    The free version will also likely include ads, which might just be the boost YouTube needs, as comScore reported AOL was on top for ad impressions in September, not YouTube. Users would have the option of watching the video or simply listening to...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. But comScore defines “video ads” as streaming-video advertising only and do not...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the...

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...