The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. NewFronts") have been dominating my conversations as of late, with a lot of it...
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. Same thing with video games; I can kill computer aliens in a respectable fashion, but put me up against a crack team of 13-year-old...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. But comScore defines “video ads” as streaming-video advertising only and do not...
According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.
A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times! Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to...
With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black...
Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...
According to a recent study done by Google and comScore on the health insurance industry, seniors clicked on an average of seven links per browsing session before making a purchase decision. In fact, one-third of the current population over the age...
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was...
October 3, 2012: According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
According to a recent study from comScore, 11 billion online video ads were seen in October. ComScore reported last November that over 88 percent of online users watched at least one online video in October.
While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Internet users watched more than 39 billion online content videos in...
ComScore has introduced validated Campaign Essentials (vCE) for Video, which measures Gross Rating Points (GRPs), demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually...
According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...
Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.
Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...
In fact, 33 billion online videos were viewed in June 2012, according to comScore. Users who are viewing video content on YouTube, Hulu, or other networks are often coming into contact with less video-based advertising then they would when watching...
Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S.video ad properties ranked by video ads viewed, according to comScore Video...
With a global audience of 917 million monthly unique visitors, Unruly had a worldwide reach of 62.1 percent in April 2012, according to comScore, Media Metrix. She looks at the rise of the social video ad from 2006 to 2012 and notes that videos...
