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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Play, iTunes), according to comScore. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world activity – approximately 74 percent of local search volume is mobile and mobile local search volume is predicted to...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. In fact, a significant percentage of activity conducted via mobile device will translate to...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...

  4. 2012 London Olympics: How the World Was Searching

    For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). Search is a relatively mature online activity that will not...

  5. Obama Beats Romney Early in Digital Marketing Race

    ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. Search Activity as a Proxy for Candidate Interest? Search volume can be a good starting point for gauging the public’s...

  6. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In January this year, search engines accounted for 18.7 billion U.S.searches; alternative search sites produced another 9.9 billion (report cites comScore data). ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in...