According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. In fact, a significant percentage of activity conducted via mobile device will translate to...
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik.
According to a recent study done by Google and comScore on the health insurance industry, seniors clicked on an average of seven links per browsing session before making a purchase decision. The above mentioned statistics show an increase in...
ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the first time this quarter. To be clear, the comScore figure is more in reference to things purchased and ordered over the phone (a...
Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...
We’ve seen this from comScore, who studied Facebook fan behavior, as well. They discovered these trends in their analysis of the online purchasing activity over a period of three months, across 665 retail sites by two control groups, each...
He developed a custom quantifier dubbed Google Organic Click Turbulence, or GOCT, using comScore Search Planner data, to measure negative changes in Google organic clicks. Cazier then removed non-US TLDs from their dataset and used comScore’s...
For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). Search is a relatively mature online activity that will not...
Again, comScore data backs this up. Peak iPad usage occurs around 8 a.m.according to comScore. The iPad isn't the only device increasing its share of web traffic - comScore's data shows non-computer traffic rising month-on-month.
ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. Search Activity as a Proxy for Candidate Interest? Search volume can be a good starting point for gauging the public’s...
In January this year, search engines accounted for 18.7 billion U.S.searches; alternative search sites produced another 9.9 billion (report cites comScore data). ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in...
If you caught comScore’s recent “survey” casting a negative light on Google+, check Eli Fennell’s smart response – then really get educated on this massive content opportunity by circling Mark Traphagen.
In comScore’s recent U.S. A spokesperson from Google told the WSJ comScore’s data is “dramatically lower” than their in-house data shows. Ars Technica pointed out, however, that the engagement figures reflected activity on any Google service – even...
A recent webinar collaboration between comScore and Performics explored the differences between the smartphone and tablets from both a behavioral and functionality perspective, and then dug into some specific techniques you can utilize.
Taking the top five social media properties in Japan, the usage growth this year in these platforms has been an astounding 30 percent, according to comScore. The mobile app market is exploding in Japan and Korea, with “application usage” being the...
ComScore’s Eli Goodman probably came the closest, and in his verdict, only 3 percent of search queries saw a reduction in word count. We’re seeing one-word search queries’ share of total search activity growing fast: from 20.3 percent of all search...
Clearly, there is considerable and growing appetite for this kind of social engagement, according to recent comScore data. My anecdotal research (i.e.me speaking with my female colleagues in Chicago who introduced me to the site) suggests that...
Average order values increased 2.6 percent and mobile traffic to retail sites are up 3.9 percent over the biggest online shopping day a year earlier, according to just-released reports from IBM, comScore, PayPal, and others.
The estimated number floating around in online rumors is "7% of people searching Google.com", which is about 69 million people worldwide according to Eli Goodman from comScore. Encrypting referrer data with SSL makes it harder to spy on people's...
The recent study released by comScore evaluates the way Chinese internet users spend their time online. The second most popular activity, entertainment (which includes watching video content), accounts for only 9 percent of time spent on the web.
