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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Play, iTunes), according to comScore. All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page...

  2. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  3. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Black Friday is changing from a real-world shopping phenomenon to a multi-channel marketing boon for retailers of all stripes, said comScore chairman Gian Fulgoni. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...

  4. Get the Picture: Brands Use Instagram for Visual Marketing

    Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. Curate a set of brand visuals instead of using the tired old...

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Pinterest drove 3.6% of referral traffic in January 2012 (Source: Comscore) With increased social recommendations being at the forefront of information gathering and product/brand discovery, it’s incredibly important that brands are taking...