There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. It has its roots in the television “upfronts,” where the television networks...
Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which Facebook did not rule the roost. Despite the cultural affinity for social media, Facebook adoption had...
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers Big data spans across all digital channels from data exchanges, networks, consumer and user behavior.
Black Friday is changing from a real-world shopping phenomenon to a multi-channel marketing boon for retailers of all stripes, said comScore chairman Gian Fulgoni. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. Curate a set of brand visuals instead of using the tired old...
He developed a custom quantifier dubbed Google Organic Click Turbulence, or GOCT, using comScore Search Planner data, to measure negative changes in Google organic clicks. Cazier then removed non-US TLDs from their dataset and used comScore’s...
Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...
In fact, 33 billion online videos were viewed in June 2012, according to comScore. When working directly with networks or through DSPs, display can be purchased and served to promote messaging and reach new users.
Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S.video ad properties ranked by video ads viewed, according to comScore Video...
Pinterest drove 3.6% of referral traffic in January 2012 (Source: Comscore) With increased social recommendations being at the forefront of information gathering and product/brand discovery, it’s incredibly important that brands are taking...
According to the 2012 Localeze/15miles Local Search Usage Study, conducted by comScore, 61 percent of respondents said when searching for local business information, local search results are the most relevant, while 58 percent found them to be the...
What's more, other vendors such as comScore have rolled out products designed to help ad buyers measure only those impressions that are potentially visible to a user. That's because ad agencies and ad networks have become accustomed to buying and...
As of December 2011, Brazilians spent an average of 26.7 hours per month online, according to a comScore report. In 2011, 78 million people in Brazil were online and 87.6 percent of those using the Internet were on social networks like Facebook and...
AP: According to ComScore’s survey as of December 2011 Yandex Ad Network’s audience was 47.6 million unique visitors and it is the highest result. When a user searches for a person, their public profile accounts on the most popular social networks...
A new Localeze/15miles Fifth Annual comScore Local Search Usage Study also shows that tablets are an important player in the purchase cycle, with 86 percent of tablet users reporting they had made a purchase from their most recent tablet-based...
A spokesperson from Google told the WSJ comScore’s data is “dramatically lower” than their in-house data shows. In comScore’s recent U.S. Digital Future in Focus report, they reported that 1 of every 6 minutes spent online now is spent on social...
A recent webinar collaboration between comScore and Performics explored the differences between the smartphone and tablets from both a behavioral and functionality perspective, and then dug into some specific techniques you can utilize.
We're already seeing more convergence and collaboration in the SEO tools space partnerships with outside data sources such as BrightEdge and comScore partnership. Content then needs to be made easily sharable through collaboration across social...
