According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. The series finale of "Cheers" was watched by 84 million people, which is more...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. And in total, there are 645 million monthly views for these pages.
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. A million people die, it’s a statistic, one person dies and its tragic. People spend more time on the Internet than watching TV.
Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...
According to a recent study done by Google and comScore on the health insurance industry, seniors clicked on an average of seven links per browsing session before making a purchase decision. By 2030, more than the number of Americans over the age...
According to comScore’s recent study, 182 million U.S. Often people dismiss video as being time-consuming or too expensive to bother with. Let’s take something that has worked well to engage people in the past and give it a new avatar to breathe...
Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which Facebook did not rule the roost. Despite the cultural affinity for social media, Facebook adoption had...
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers Twitter home to majority of 10 million monthly global brand mentions Google’s pursuit for relevancy really kick started the year as Google...
Only 53 percent of all cell phone owners in the U.S.have smartphones as their primary device, according to comScore’s latest figures. Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce...
While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. This is down slightly from the all-time high of 188 million U.S.
Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. Instagram snapshot: million+ Registered Users billion+ Photos...
ComScore provided the data used to measure organic clicks, from a global cross-section of about a million U.S.internet users who had given comScore permission to track their browsing and transaction behavior.
For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). Although people’s online search behavior isn’t nearly as exciting...
With a global audience of 917 million monthly unique visitors, Unruly had a worldwide reach of 62.1 percent in April 2012, according to comScore, Media Metrix. So, who are these Unruly people and why should marketers take their Brand Tracker...
Pinterest drove 3.6% of referral traffic in January 2012 (Source: Comscore) Instagram (which Facebook agreed to purchase in April) sees 565 likes and 81 comments per second… all of which are now connected to Facebook (Source: Instagram) percent of...
ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. If we look at the number of searches for “Obama” in April 2008 and compare them to “Romney” searches in April 2012, we see...
In January this year, search engines accounted for 18.7 billion U.S.searches; alternative search sites produced another 9.9 billion (report cites comScore data). ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in...
Earlier this week, comScore released a report entitled Surviving the Upfronts in a Cross-Media World, a guide for navigating the cross-media landscape during this year’s TV and digital upfronts. With the digital upfronts in their second year, more...
Fast forward to March 2012, the numbers are starting to shift to a more balanced gender viewership with 65 percent of the base being female, and 35 percent of the base being male (according to comScore March 2012).
Earlier this year, TechCrunch reported on exclusive comScore data showing that Pinterest had hit 11.7 million unique monthly U.S.visitors in January. An infographic from Modea shares a number of user insights compiled from sources such as comScore...
