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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. But comScore defines “video ads” as streaming-video advertising only and do not...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  5. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Google sites ranked first with more than 1.7 billion ads, followed by...