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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. It is worth noting that comScore’s doesn’t include Twitter’s Vine app, which...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...

  6. Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights

    Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine Watch Director Jonathan Allen and comScore’s Director of Mobile, Diran Hafiz. Effective measurement across mobile sites, ads and apps...

  7. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Meanwhile, Google sites, driven primarily by video viewing at YouTube...