Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Source: TMPDM/comScore Local Search Usage Study 2009 Source: comScore Mobile Metrics
46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year. Meanwhile, for "general searches," 34% visited stores, but this was only up 1% over...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. ComScore has administered the study each of the...
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. The differences between the different models comes down to four variables: content, data...
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
