There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. It has its roots in the television “upfronts,” where the television networks...
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers Big data spans across all digital channels from data exchanges, networks, consumer and user behavior.
Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. Curate a set of brand visuals instead of using the tired old...
ComScore provided the data used to measure organic clicks, from a global cross-section of about a million U.S.internet users who had given comScore permission to track their browsing and transaction behavior.
By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming channel Machinima captured 25.3 million viewers, Warner Music had 24.9 million, Maker...
However, comScore still doesn’t include promoted videos on YouTube or homepage ads in its video ad data for Google Sites. Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged...
Pinterest drove 3.6% of referral traffic in January 2012 (Source: Comscore) Image-based Social Networks With increased social recommendations being at the forefront of information gathering and product/brand discovery, it’s incredibly important...
What's more, other vendors such as comScore have rolled out products designed to help ad buyers measure only those impressions that are potentially visible to a user. That's because ad agencies and ad networks have become accustomed to buying and...
A new Localeze/15miles Fifth Annual comScore Local Search Usage Study also shows that tablets are an important player in the purchase cycle, with 86 percent of tablet users reporting they had made a purchase from their most recent tablet-based...
A spokesperson from Google told the WSJ comScore’s data is “dramatically lower” than their in-house data shows. In comScore’s recent U.S. Digital Future in Focus report, they reported that 1 of every 6 minutes spent online now is spent on social...
A recent webinar collaboration between comScore and Performics explored the differences between the smartphone and tablets from both a behavioral and functionality perspective, and then dug into some specific techniques you can utilize.
We're already seeing more convergence and collaboration in the SEO tools space partnerships with outside data sources such as BrightEdge and comScore partnership. Content then needs to be made easily sharable through collaboration across social...
According to comScore data, we have seen unique audience growth of 23% year-over-year. Late last week, comScore Video Metrix released its November 2011 U.S. So, instead of recounting just how big YouTube is (151.6 million unique viewers watched...
StumbleUpon has 9,642,000 Total Unique Visitors with a +424.8 percent yearly change; Reddit has 3,025,000 Total Unique Visitors and -9.3 percent yearly change, according to comScore. In its quarterly report in May, comScore announced that nearly...
Black Friday online shopping spend in the U.S.market jumped 26 percent this year over last, to $816 million, says comScore. While paid search spend stats impress, social traffic faltered; a paltry 0.53 percent of online shopping traffic was...
Mobile banking usage in the US has increased 45 percent from Q4 of 2010 to present according to ComScore's press release.million people have accessed their mobile banking information. Using everything they know about their customers and their...
The estimated number floating around in online rumors is "7% of people searching Google.com", which is about 69 million people worldwide according to Eli Goodman from comScore. Ian Lurie, Chief Marketing Curmudgeon and President at Portent, said...
The data from the comScore Video Metrix service for August 2011 provided a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. The comScore PR people also provided The Wall Street Journal...
