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  1. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. This brings us to a third set of data announced by comScore earlier this week. Powered by YouTube, VEVO became the most visited US web network in the...

  3. Get the Picture: Brands Use Instagram for Visual Marketing

    Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. If social media had an Academy Award, Instagram would win Best...

  4. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    On Sept.comScore released its Media Metrix data for August 2012. Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even...

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming channel Machinima captured 25.3 million viewers, Warner Music had 24.9 million, Maker...

  6. Obama Beats Romney Early in Digital Marketing Race

    ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy...

  7. Average Viewer Watched 23.2 Hours of Online Video Content in December

    According to the latest data from comScore Video Metrix, 182 million U.S. That month, VEVO became the most visited U.S.web network in the Entertainment-Music category with 35.4 million unique visitors, according to comScore.

  8. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    The data from the comScore Video Metrix service for August 2011 provided a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. On Nov.comScore Video Metrix reported that 184 million U.S.

  9. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    According to comScore Media Metrix, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. All of this data comes from comScore’s inaugural report on global online video viewing habits.

  10. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    I’ve read the latest press release from “comScore Video Metrix, which says that 180 million U.S. If you drill down into the data, then Hulu is delivering 38.1 ads per viewer, who is visiting Hulu for an average 6.3 sessions a month, each of which...