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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. Google Play, iTunes), according to comScore. While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most...

  2. Bing Gains More Ground in Search Engine Market Share, Yahoo Resumes Downward Slide

    ComScore’s figured reflect searches from Home The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S.census, which provides an improved accounting of the percentage of the population...

  3. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In January this year, search engines accounted for 18.7 billion U.S.searches; alternative search sites produced another 9.9 billion (report cites comScore data). ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in...

  4. Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

    ComScore Search Planner data suggests that an opportunity has been missed by nearly every news or video streaming publisher because they have not utilized paid search to their advantage. Large, viral news stories don’t happen every day, but they...