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Only 53 percent of all cell phone owners in the U.S.have smartphones as their primary device, according to comScore’s latest figures. Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce...
Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...
We’ve seen this from comScore, who studied Facebook fan behavior, as well. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints for customers as they move through the buying cycle how...
In fact, the comScore and Facebook study, The Power of Like 2, found that 51 percent of users trust a stranger's opinion over their friends. The idea that others found the product and services to be valuable helps create a sense of comfort for the...
ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...
What's more, other vendors such as comScore have rolled out products designed to help ad buyers measure only those impressions that are potentially visible to a user. It's a GRP-style rating service hinged on Facebook data, while also combining the...
ComScore search data on couponing presents an interesting picture. I would see this as a positive for consumer packaged goods (CPG) manufacturers, and more of a challenge for the individual retail stores.
Mobile banking usage in the US has increased 45 percent from Q4 of 2010 to present according to ComScore's press release.million people have accessed their mobile banking information. She said the company doesn't "focus on individual account level...
The comScore data above shows some of the growth in retail spending by each of these days. Are you using ad sitelinks, and map integrations to facilitate consumer choice and demand? Research shows that for Cyber Monday the purchases consumers are...
Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent...
The massive proliferation of competitive intelligence tools such as Hitwise, ComScore, Trellian, SEOmoz, SpyFu, Compete, SEMRush, KeyCompete, KeywordSpy and AdGooRoo can be highly useful to see what keywords are driving traffic for your...
They are the fastest growing top ten ad network in the six months ending October 2008, according to the comScore Media Metrix report.grew by 36% and now reaches 135 million unique . Blog Content Influences Consumer Buying Behavior Posted by Greg...
The Kelsey Group research indicates that with purchases over $500, where the Internet is the starting point, over 90 percent of the transactions finish offline.comScore meanwhile reported last year that 63 percent of search related purchases...
February Share of Search Numbers Are InFebruary share-of-searches numbers are in from comScore and Nielsen//NetRatings, with Google widening its lead over Yahoo once again, though the two had different findings for the direction of Yahoo's share.
Given the vast majority of online product research that ends in offline purchases (about 75 percent according to comScore), we've seen a few companies develop over the last 18 months in order to lead and track offline conversions.
Currently of the top four mapping sites, Microsoft is in fourth position in terms of traffic, according to comScore. However, collections is something of an advanced tool, notwithstanding its general accessibility and simplicity, and will take some...
As mentioned above, the Move.com network was the traffic leader according to comScore. MSN Real Estate was the biggest mover (so to speak) in the most recent comScore real estate site rankings. Zillow is the ninth most popular site according to...
Tracking that growth and a true picture of consumer behavior is what prompted comScore to launch qSearch Retail this week. According to comScore, brands and trademarked terms represent only about 20% or 25% of search query volume.
Study: Impact Of Engines on Consumer Buying By Gary Price, Dec.comScore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. The LSG comes from The Yellow Pages Association in conjunction...
Using a combination of online behavioral observation and consumer survey data, comScore estimated that 92 percent of all buying activity following a CE/C [a consumer electronics or computer] search occurred offline.
