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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Google Active View Format Gets Accreditation

    ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...

  3. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social...

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. This brings us to a third set of data announced by comScore earlier this week. Powered by YouTube, VEVO became the most visited US web network in the...