ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. NewFronts") have been dominating my conversations as of late, with a lot of it...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
According to a comScore local search study, consumers already search locally on Facebook. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Because comScore introduced three important methodological changes to its...
After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore reported. Google now owns 67.5 percent of the U.S.search market.
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. For years now we have heard the phrase “the year of mobile. In 2013 we are getting much closer to that prediction...
Google hit the unprecedented search market share of 67 percent for the first time in November 2012, then dipped slightly to 66.7 percent in December, only to rebound to 67 percent in January, comScore reported.
Meanwhile, Google's U.S.search market share remained in the neighborhood of 66 percent, according to comScore data. The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer.
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites, includes Bing (which processes 92 percent of all queries to...
According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. Google AdWords for video can help experienced marketing and advertising professionals to go global or go local.
A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times! Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm.
With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the...
You're probably familiar with the monthly comScore reports about the search market and Google’s share of the market. These data points aligned with comScore reports showing November as Google’s strongest month in years.
