According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. According to the latest data from comScore Video Metrix, Americans viewed 15.8 billion video ads...
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
And Hulu delivered the highest frequency of video ads to its viewers (an average of 63) in the U.S.according to comScore. Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone.
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. With evolving features and functionality, as well as situational needs to consider, there...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. NewFronts") have been dominating my conversations as of late, with a lot of it...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
According to a comScore local search study, consumers already search locally on Facebook. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Because comScore introduced three important methodological changes to its...
After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore reported. Google now owns 67.5 percent of the U.S.search market.
