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  1. Dialing Into Success with Google AdWords Call Tracking

    For computers and tablets, you can choose to pay a minimum of $1 per call to have Google publish a forwarding number with your ads that effectively tracks the number of calls. The Call Extension allows you to publish your business phone number with...

  2. Big Data: An Introduction for Search Marketers

    There is no question that mainframes and super-computers process very large and changing data sets – but they process centrally and use proprietary data sets. In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought...

  3. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    It stores hundreds of petabytes of data on tens of thousands of computers,”Helland said. A Microsoft job posting for a Senior Software Development Engineer describes what they hope to accomplish: We write software from the ground-up, running across...

  4. Top 10 Web Analytics Myths… Dispelled

    Unique visitors do not equal browsers, individual people, or computers. Service Level Agreements: What happens if your software fails? Free software is often offered “at no cost to you. Free Analytics Software is Just as Good as Enterprise Analytics

  5. Google Acquires Online Photo Editor, Picnik

    Such computers wouldn't need a ton of storage and could potentially run at high speeds by just needing a browser open - as opposed to a bunch of programs all at once. Upload your photos and edit them without needing any software on your computer.

  6. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    Google's initial blog post only revealed that the assault was a "sophisticated and targeted attack" on its corporate infrastructure, and that the Gmail accounts were likely accessed through phishing scams or malware placed on the users' computers.