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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. However, because this is the easiest component to test...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of innovation. It's very comprehensive.is no different; Moz released their annual survey. Let's be honest: no one really likes working for free.

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.